Childhood immunisation insight and concept testing

Liverpool City Council (LCC) is looking to increase the rates of childhood vaccinations for children aged 5 and under. Current data is showing that the biggest decline in vaccination uptake happened at the start of the pandemic and this downward trend has continued, whilst other parts of England have recovered or not seen the same level of decline as Liverpool. Insight is needed to understand this anomaly in Liverpool. The insight will be the driving force for the development of a behaviour change programme. The pr...