Provision of Optimisation Agreement (AB Testing)
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.
Buyer
DEPARTMENT FOR INTERNATIONAL TRADE
Value
£38,990
Published
6 Dec 2024
Closes
28 Nov 2024
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Direct
Category
Services
Contract starts
29 Nov 2024
Contract ends
29 Nov 2026
CPV classifications
48000000
Software package and information systems
Lots
Lot default Provision of Optimisation Agreement (AB Testing)
£38,990
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiven...
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
6 Dec 2024
Awarded contract notice on Contracts Finder
Award notice · Web page
contract redacted
Not provided
contract redacted
Contains public sector information licensed under the Open Government Licence v3.0.