Awarded Contractocds-b5fd17-84167b2c-f7f1-4b51-be45-8a09c88e93f0

Persuasive Design and Time on Platforms

Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explor...

Buyer

Ofcom

Value

£57,878

Published

18 Aug 2025

Closes

24 Jun 2025

Procurement details

Source

Contracts Finder

Region

Lewisham and Southwark

Procurement method

Other Mini Competition Via Ofcom Market Research Framework Agreement

Category

Services

Contract starts

28 Jul 2025

Contract ends

27 Feb 2026

CPV classifications

79310000

Market research services

Lots

Lot default Persuasive Design and Time on Platforms

£57,878

Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused con...

Delivery: London · United Kingdom, London, United Kingdom

Awarded contract notice on Contracts Finder

18 Aug 2025

Awarded contract notice on Contracts Finder

Award notice · Web page

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