Persuasive Design and Time on Platforms
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explor...
Buyer
Ofcom
Value
£57,878
Published
18 Aug 2025
Closes
24 Jun 2025
Procurement details
Source
Contracts Finder
Region
Lewisham and Southwark
Procurement method
Other Mini Competition Via Ofcom Market Research Framework Agreement
Category
Services
Contract starts
28 Jul 2025
Contract ends
27 Feb 2026
CPV classifications
79310000
Market research services
Lots
Lot default Persuasive Design and Time on Platforms
£57,878
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused con...
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
18 Aug 2025
Awarded contract notice on Contracts Finder
Award notice · Web page
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