Audience Research
In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach acr...
Buyer
City of London Corporation
Value
£100,000
Published
22 Aug 2018
Closes
14 Jun 2018
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Limited
Category
Services
Contract starts
12 Aug 2018
Contract ends
30 Apr 2019
CPV classifications
73000000
Research and development services and related consultancy services
Lots
Lot default Audience Research
£100,000
In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over tim...
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
22 Aug 2018
Awarded contract notice on Contracts Finder
Award notice · Web page
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