Business and Tourism Programme Leisure Tourism: Visitor Mapping Soft Market Testing

West Midlands Growth Company is exploring an opportunity to soft market test through prior market engagement, which is not a call for competition, to establish expectations from the market when tendering for this type of service. West Midlands Growth Company will use the insights to develop its evaluation criteria so that submissions are marked objectively on a like for like basis. The resulting procurement will be issued to the market as an open tender to then evaluate what the market has to offer in terms of upda...