Transport for West Midlands Personas

TfWM is co-ordinating and overseeing a two-year pilot project, ADEPT SMART Places 'Live Lab', working with a number of delivery partners. CPC is contracted by TfWM (part of the West Midlands Combined Authority) to design and deliver an approach to create user personas building upon the completed segmentation. There is requirement to undertake research to develop user personas that will inform the design of new products and services for West Midlands citizens. This project builds on a previous collaboration between...