Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

Phase one: brand narrative development • Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. • Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. • Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. • Stakeholder engagement at a senior...