GB-London: Understanding user experience in digital identity use cases

The Department for Digital, Culture, Media and Sport (DCMS) needs to research the needs of digital identity users. We would like to appoint an organisation to carry out this user research on specific case studies on how these chosen groups feel / think etc. about digital identity. Our focus is to understand how DCMS could implement a digital identity that works for everyone, not just the identity providers, building trust in our users and maximising the uptake of digital identity products. This user research will b...