Beyond GDP Scoping Study

It is widely recognised that Gross Domestic Product (GDP) is not a good measure of economic performance, putting an unhealthy focus on short-term domestic income generation, at the expense of longer-term prosperity. However, WWF has not to date formally endorsed any of the proposed approaches as alternatives to GDP. WWF UK is seeking to appoint a consultant with suitable skills and experience to review the various approaches to moving Beyond GDP that have been proposed and review experience in the WWF network of wo...