Social Listening and Audience Intelligence

At Ofwat, we are aware of the mass of social data available about the 17 water and waste water companies we regulate, the wider sector and water in general but we don't have a tool which enables us to effectively and accurately monitor and evaluate this data, to provide us with valuable insight. We do very basic social media listening (tracking brand mentions, reactive monitoring in the case of an incident etc) but want to increase our capabilities and use the data to generate insight that can inform our planning;...