Provision of Marketing Evaluation Services

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below: 1) Measure perception changes and the impact of our marketing activity a. Understanding how our marketing changes the perceptions of our audiences b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go...