Own Your Home Campaign Tracking Research

This contract award is being published for transparency purposes only. A mid and post wave campaign tracking, to evaluate the effectiveness of the Authority’s Own Your Home national advertising campaign. The Authority wants to use this information to track the effectiveness of the campaign and establish a Return on Marketing Investment methodology which will be used to measure the financial impact of the campaign in future years. The Authority reserves the option to extend the call-off contract by up to 2 periods...