PHE Marketing Qualitative Research

At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign. We have been using this model for nearly eight years and we have now reviewed and updated the model. Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modellin...