GREAT Food and Drink - international market research 2023

The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in the Department for Environment, Food and Rural Affairs (Defra) and delivered in partnership with the Department of International Trade (DIT). The campaign objectives are to: 1. Increase awareness and positive perceptions of UK food and drink among consumer and trade audiences in key international markets - leading to an increase in purchase intent. 2. Support DIT food and drink export objectives through collaborati...