UK_2021_Study UK website audience research to the British Council

Study UK is delivered by the British Council, in partnership with the UK government's GREAT Britain campaign, which encourages people to visit, invest, and study in the UK. It is the UK's national campaign to promote the UK to internationally mobile students, as a first-choice study destination all over the world. The Study UK website is a key touchpoint of the campaign, we would like to undertake audience research to understand their needs and expectations of the website, the way they use the existing website, and...