ASC0314 - Social Marketing Campaign - Smoking Cessation

Appointment of a full-service social marketing agency to plan and deliver a comprehensive social marketing campaign aimed at increasing the number of smokers attempting to quit in the city. This will be focussed on areas of the city and groups with the highest smoking rates. The campaign's primary objective is to gather insights into the barriers and facilitators to quitting smoking, encourage access to smoking cessation services, develop tailored marketing collateral, and execute a targeted social media strategy....