MCard Integrated Campaign 2025
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range -...
Buyer
West Yorkshire Combined Authority
Value
£599,860
Published
28 Jul 2025
Closes
11 Jun 2025
Procurement details
Source
Contracts Finder
Region
West Yorkshire
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot default MCard Integrated Campaign 2025
£599,860
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current init...
Delivery: British Oversea Territories, Channel Islands, Europe, Isle of Man, Rest of the World, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
28 Jul 2025
Awarded contract notice on Contracts Finder
Award notice · Web page
Additional data
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Additional data
Document
User / Company
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User / Company
Document
Contains public sector information licensed under the Open Government Licence v3.0.