User Experience/User Interface To Support the Retail Strategy 2017-2022

South Yorkshire Passenger Transport Executive are about to invest in and develop some of our most highly used customer information/retail channels/tools for example: • Improve the ticket finder function on our website and incorporate the functionality onto our ticket vending machines. • Offer customers the ability to buy the ticket they know they want; or search for the ticket they may need. Previous retail and information strategies have seen us migrate most of our customers from assisted to self-serve channel...