UK SBS BLOJEU-CR16106RCUK UK SBS Insight Project

The Research Councils have a key role in informing citizens about research, its outcomes and implications and empowering them to engage with research. The Research Councils need insight into how public audiences consume and engage with, react to, and behave in response to information about research. This project will enable the Research Councils individually and collectively to: • better tailor their communications and engagement activities to be audience-led; • track long-term trends in changing attitudes, sen...