BTA1855 - Meta Advertising (Facebook and Instagram)

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts R...