UK_2023_British Council Brand Strategy

The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact o...