Digital Inclusion Behavioural Insights Research

Previously, LOTI (London Office for Technology and Innovation) and a consortium of London local authorities carried out research to develop a toolkit on how to map digital exclusion. In addition to this, Westminster City Council, Royal Borough of Kensington and Chelsea, and LOTI conducted further ethnographic research to segment the digitally excluded population into groups with shared characteristics. Two of the segments ('Not for me' and 'Reliant on others') made up over half of the digitally excluded population...