Cambridgeshire County Council Roundabout Sponsorship Soft Market Testing

Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts. The key consideration is that the roundabouts are safe for road users. This means they cannot be overgrown to such a point that visibility is adversely affected. CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged. Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others...