QU555 - Relationship with Ageing Focus Groups - AWARD

The Council's Public Health Team are looking to commission a series of focus groups in Birmingham, with the overarching aim to gain a deeper insight into different population group's relationship with getting older and their values and priorities associated with the ageing process. The specific challenges facing less well-reached population groups will also be explored. The findings of these groups will inform the ongoing work of the older adult's team for 2022/23 and beyond, including the older adult's strategy th...