GB-London: Domestic Visitors Audience Research Brief

Prior to 2020, RMG enjoyed significant visitation from the international audiences (approx. 70%). Current forecasts for this financial year show us maintaining our 19/20 levels of visitation from domestic audiences. However, the pandemic meant we lost 70% of our visitors overnight - the international segment. To bridge the gap left by international audiences and to be more resilient in the future we need to actively grow our domestic audiences. We are looking for a supplier to provide a programme of audience resear...