The Fares, Ticketing & Retail Subject Matter Expert

Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities. The services to be provided will include: • Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators, • Analysis of customer experience, accessibility, retail channels and customer journeys; • Development of strategic opti...