Consultancy Research - Delivery of Discrete Choice Experiments

In brief, a range of COPD treatments will be characterised by their component features, known as attributes. Each attribute will then be represented by a range of options, known as levels. These attributes and levels can be formulated into a range of different scenarios, each of which represents a different combination of levels for each attribute. Respondents are asked to make a series of choices within scenario sets and, through their choices, inferences can be made about their relative preferences across attribu...