Fake reviews research

These are reviews that do not reflect an actual consumer's genuine experience of a good or service, and have been left in an attempt to manipulate consumer perception or target a particular business. The policy proposals are currently in development and are subject to further evidence gathering and cost-benefit analysis. Although there are wide ranging estimates from various consumer groups and review sites on the prevalence of fake reviews,2,3,4 the evidence base on the harm they cause to consumers is relatively u...