Demographic Segmentation Tool suitable for use in the Public Sector

Southend on Sea Borough Council are looking to procure a demographic segmentation tool to provide data which will help to inform the targeting of resources / services in specific geographical locations. Help to inform the targeting of resources / services to specific groups of people whose location maybe dispersed across the borough. Help inform the access arrangements for different groups – what needs to be provided in which locations or through which medium. Our objectives through the provision of targeted data...