Place Brand Development

This brief sets out the requirements for the development of a place brand for Norfolk and Suffolk. This work is being commissioned and led by New Anglia Local Enterprise Partnership. 2. Background A place brand for Norfolk and Suffolk - branded as The East - was developed following business and partner workshops in 2016. Since then, this brand has been applied selectively to a number of internal and external projects without the benefit of a consistent brand strategy. Local knowledge and research, including the new...