Intelligent Prompts Research

This is a KAI Social Research contract intended to be let through the Research and Insights DPS. HMRC has previously used digital prompts to 'pop-up' messages to infuence customer behaviour in digital filing journeys with the aim to reduce errors made by customers submitting returns. The work involves presenting nudges to taxpayers as they make submissions, highlighting potential specific mistakes, general potential problems, and directing them to relevant guidance/support. New technology now allows for personalise...