BTA926 Chinese Travel Partner OTA
VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The acti...
Buyer
British Tourist Authority
Value
£3,000,000
Published
17 Mar 2018
Closes
13 Mar 2018
Procurement details
Source
Contracts Finder
Region
United Kingdom
Procurement method
Not Specified
Category
Services
Contract starts
15 Mar 2018
Contract ends
15 Mar 2021
CPV classifications
75125000
Administrative services related to tourism affairs
Lots
Lot default BTA926 Chinese Travel Partner OTA
£3,000,000
VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planni...
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
17 Mar 2018
Awarded contract notice on Contracts Finder
Award notice · Web page
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Tender notice
Contains public sector information licensed under the Open Government Licence v3.0.