PRJ-1134 - Free Your Mind - phase 3 Behavioural science-led mental health communications campaign

1. Introduction This document sets out a specification for the procurement of a provider to deliver innovative behaviour science-led campaign across south London (SELCCG and SWLCCG). It is possible that the campaign scope could increase if other neighbouring regions decide to participate. The aim of the procurement is to provide the SELCCG with data-driven behaviour change campaign that responds to scope and aims detailed below. The provider will develop content and creatives which, through randomised trials, will...