GB-London: Visitor Donation Fundraising Trial at the National Gallery

The National Gallery requires a Contractor to continue conducting a trial of fundraising from visitors, based on personal engagement that leads directly to a monetary donation, undertaken in a manner consistent with the traditions and culture of our organisation. The trial shall be self-funding, and a report at the end of the trial shall outline findings and offer proposals for the future approaches to visitor donations. The Gallery has been running a trial since September 2017, and will be seeking to develop a spe...