Swan Housing Customer Segmentation and Journey Mapping 2021

Specifically, we want to achieve the following by partnering with an external consultant: • Create customer segmentation and persona models representative of our business; understanding who they are and what their goals and expectations are. These personas will become an integral part of how we understand our customers and review our services going forward. They will need to be visually appealing, succinct and accessible to all people across the business to enable us to have a common language when talking about o...