Competitor marketing communications monitoring: Retail Finance Services Sector

National Savings and Investments (NS&I) requires a supplier to provide NS&I with an online cloud based service that monitors the marketing communications activity of NS&I's competitors in the retail financial services sector. Background to the requirement: Information gathering to understand NS&I's share of voice, relative to competitors, in order to ensure that our advertising is cutting through among our retail customers. This information informs our marketing strategy and planning for the year. We track our shar...