For the supply of retailer in-store observational ‘Country of Origin and Quality Mark’ audits for red meat products

In 2010 AHDB MI, through the services of an external research provider, introduced an in-store observational audit for pork (PORK WATCH), and an in-store observational audit for beef and lamb (BEEF AND LAMB WATCH). Over the past four years, these audits have been conducted at time critical periods throughout the calendar year across a sample of 150 stores stratified by region and store size. The total sample has remained consistent across collections, though the specific location of stores remained confidential to...