GB-Swansea: SOCIO DEMOGRAPHIC GEOGRAPHICAL INFORMATION SYSTEM (GIS)
The DVLA Customer Modelling and Data Analysis Team currently uses a postcode socio demographic product in conjunction with geographical mapping software to enable them to carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers. Geo-demographic segmentation is widely used throughout the commercial, voluntary and public sectors to provide customer insight, enable segmentation, develop predictive modelling solutions that improve customer service and...
Buyer
Driver and Vehicle Licensing Agency
Value
£100,000
Published
18 Nov 2016
Closes
21 Mar 2016
Procurement details
Source
Contracts Finder
Region
Swansea
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
48000000
Software package and information systems
Lots
Lot default GB-Swansea: SOCIO DEMOGRAPHIC GEOGRAPHICAL INFORMATION SYSTEM (GIS)
£100,000
The DVLA Customer Modelling and Data Analysis Team currently uses a postcode socio demographic product in conjunction with geographical mapping software to enable them to carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers. Geo-demographic segmentation is widely used throughout the comm...
Delivery: Wales · United Kingdom, Wales, United Kingdom
Documents
Unlock document linkOpportunity notice on Contracts Finder
1 Feb 2016
Opportunity notice on Contracts Finder
Tender notice · Web page
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Not provided
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Tender notice
Contains public sector information licensed under the Open Government Licence v3.0.