SLaMST21 - P164 Social Media Strategy

We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social medi...