Non-Household Customer Research into Retail Competition Awareness

Objectives of the work A strong factor for market success, and for the benefits to be delivered, is customer awareness. If customers are sufficiently aware of, and engage with, the opening of the retail market then they can promote effective competition by being actively involved in managing their water retail services. The research needs to provide the programme with a clear baseline for the current levels of non-household (business, charities and public sector) customers’ awareness. This should include their un...