GB-Bath: University Brand Review

The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the Univer...