MICE Economic IMPACT Study

The Business and Tourism Programme (BATP) through WMGC Ltd as the contracting entity is seeking to appoint a Consultant to undertake the MICE Economic Impact Study for BATP in assessing additionality of Impact directly attributable to the Programme over and above what would have happened anyway. This will then be a key component of the final evaluation of whether the costs of the Programme were proportionate and were outweighed by the benefits, cost effectiveness and cost benefit analysis. In particular, we need to...