Media Planning Strategy and Execution to support Public Awareness Campaign for Lung Cancer for South East London Cancer Alliance (SELCA)

South East London Cancer Alliance (SELCA) is an NHS organisation commissioned by NHS England to support improvement in Cancer outcomes across South East London working with stakeholders across South East London Integrated Care System (ICS). The Early Cancer Diagnosis programme within SELCA, has a key responsibility in supporting a national deliverable on increasing public awareness of the signs and symptoms of Cancer. Owing to the high incidence of late stage diagnoses of Lung Cancer, it is a significant priority f...