Undergraduate profiling and segmentation brief

The University is looking for an experienced partner to profile and segment potential undergraduate applicants and students who we may be able to reach out to, but who we are currently failing to attract. We are keen to understand the characteristics and behaviours and how we might approach groups of young people. This partner will be experienced in higher education statistics (for example, those provided by HESA and UCAS), will have conducted similar work before and to provide relevant references. Aims To reach a...