PR brief for The Skills Toolkit

The Department for Education is looking for a January 2021 PR campaign to rival its April 2020 launch for The Skills Toolkit. The Skills Toolkit has been very well received since its launch, with more than half a million page views and thousands of course starts. Paid media is proving very effective in driving traffic to the site, but to give the paid activity more impact and longevity, we need to get people talking about The Skills Toolkit - building awareness of the platform amongst employers and learners, and en...