New Digital Service Programme

The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month planning phase to develop design concepts for a new website and other digital products (Lot 2), supported by a clear tone of voice and content strategy (Lot 1). There is a brand development element to this project (Lot 1), which will inform the design, tone and content...