RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew

Brand Campaign for Royal Botanic Gardens, Kew. A stand alone brand campaign that will run alongside all normal business as usual campaigns. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook. The campaign need...