GB-London: BTA827 Undertaking VisitBritain's/Visit England's Evaluation of the Economic Impact of Business Events marketing activity

To deliver VisitBritain's and VisitEngland's new Business Events methodology and economic model which measures their influence on the business tourism market. The model will be able to determine the overall economic impact of business events which have taken place in the UK, as well as what proportion of this spend is attributable to the intervention activity of VisitBritain/VisitEngland. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are s...