GB-London: BTA916 Evaluation of the Economic Impact of B2B Marketing Activity

It is our expectation that the successful agency will conduct a full review of recent and upcoming changes to VisitBritain B2B strategy, through workshops and/ or one to one scoping meetings with key VisitBritain stakeholders and partner organisations. After the scoping exercise has been conducted, the successful agency should suggest and, if approved, implement appropriate changes to questionnaire design and the wider methodology. Additional information: The contracting authority considers that this contract may b...