Prominence of video streaming apps on a connected TV's UI
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?
Buyer
Ofcom
Value
£35,000
Published
11 Apr 2024
Closes
7 Nov 2023
Procurement details
Source
Contracts Finder
Region
Lewisham and Southwark
Procurement method
Direct
Category
Services
Contract starts
1 Dec 2023
Contract ends
9 Feb 2024
CPV classifications
79310000
Market research services
Lots
Lot default Prominence of video streaming apps on a connected TV's UI
£35,000
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?
Delivery: London · United Kingdom, London, United Kingdom
Documents
Unlock document linkAwarded contract notice on Contracts Finder
11 Apr 2024
Awarded contract notice on Contracts Finder
Award notice · Web page
Contains public sector information licensed under the Open Government Licence v3.0.